Google AdWords is a pay per click advertising program owned and operated by Google. Advertisers register with the Google AdWords program, pay a standard fee each time their ad is displayed on a webpage containing a Google search box or on a Google sponsored link.
Google AdWords advertisers have the option of displaying their ads on Google search results pages or through contextual advertisements. Contextual advertisements can be viewed in the “ads” section of Google’s home page or anywhere else on the internet.
Google AdWords is not like other pay per click advertising programs. When you sign up for an AdWords account, your account holder will be given a unique AdWords ID. This ID is unique only to your AdWords campaign and can be seen anywhere on Google.
Every time someone clicks on one of your ads, you are charged a small fee by Google. Your AdWords account holder can manage their AdWords ad campaign via the AdWords control panel.
There are several ways to manage your AdWords campaign including managing your keyword list, controlling your ad group width and setting your bid price PPC advertising agency. Keyword lists are used by Google to categorize your ads and determine which keywords or key phrases you will use in order to display your ads.
You can create as many ad groups as you need to target multiple keyword phrases. You can create a single ad group for your entire business, but using ad groups allows you to manage them more easily.
A positive aspect of AdWords advertising is that you only pay for actual clicks on your ads. Unlike other pay per click networks where you only pay if someone clicks on your ad, AdWords lets you know whether a potential customer has visited your website or not when they click on your ad. If they didn’t visit your site, you do not pay for them.
This is one of the main differences between AdWords and other PPC networks like Chatter Buzz. With Chatter Buzz, you pay when someone clicks on your ad even if they didn’t buy the product after the click.
The third major difference between AdWords and other pay per click networks is in the pricing structure for your advertising campaign. Unlike other PPC networks, with Google AdWords you can create unlimited ad copies.
You can create as many versions of your ad as you want, with up to 15 negative keywords in each copy. You will pay differently for each copy and even more for the first and second versions of your ad copies. You will be billed according to how many negative keywords you have in each copy of your campaign.
So, AdWords offers a wide-reaching strategy for a small investment. You will only pay for actual clicks on your ads after the first month. You will pay differently depending on the number of keywords you use in your ad campaign. You are also billed based on the length of time it takes for you to actually start seeing results from your ad campaign. You will be learning the ins and outs of this great program in the first month.